“The most effective and enduring campaigns that I ever created all share one thing in common: they are incredibly simple ideas.”
Malcolm’s 25-year career as an award-winning creative director and agency principal has spanned multinational agencies, in both the UK and Canada, including Ogilvy, Saatchi & Saatchi, JWT, DDB and Publicis, on blue-chip accounts in both the private and public sectors.
Since founding Smith Roberts Communications in 2004, Malcolm’s strategic vision and creative leadership grew his agency in size and reputation on the principle that they didn’t just advertise clients’ brands, they solved business problems with ideas that were smart and brave but, above all else, simple. This approach consistently delivered exceptional ROI for their clients. In many cases, far exceeding expectations and industry norms.
Now with partners Prasad and Chris, Malcolm’s passion is unearthing powerful, simple ideas that cut through the ever-increasing proliferation of today’s media landscape.
Marketing Awards, Advertising & Design Club of Canada, Applied Arts, Golden Marble, Extra Awards, Graphis, One Show, London International Awards, Social Good Design Awards, Internet Advertising Competition, Web Awards
Board of Governors – Institute of Communication Agencies
Judge at 2014 Marketing Awards
Judge at 2015 Applied Arts Awards
Contributing Author – Wharton School of Business/Future of Advertising Program
Speaking engagements at marketing conferences across Canada